Out of Home Advertising
OOH is a powerful advertising medium that engages and influences consumers in a unique and impressionable setting – Out of Home. At CMS, we believe that selecting quality OOH locations (pre-ride) for advertisers and ensuring post-buy performance goals are met (audit) can only be done Out of Home.
We are a 3rd party Field Services company specializing in OOH & DOOH Advertising Pre-Rides and Audits.
Our 70 trained Field Agents actually go out in cars, on foot, and on transit to inspect OOH. We have never understood how OOH buyers can effectively select outdoor locations and monitor real contracted performance while sitting at a computer screen (indoors).
Our clients depend on our independent evaluation of their OOH programs and say it saves them much more than our service fees. If you want your OOH/DOOH programs evaluated, or if you suspect your in-store, point-of-care, or promotion vendors may not be delivering what you paid for, let’s talk.
CMS In The News
Read about CMS’s involvement in various OOH/DOOH projects and how our audits continue to serve the advertising industry.
Our Audit Process Works
CMS audits almost any form of OOH / DOOH media, in-store activities, and promotional programs via this proven process:
1. MEETING
An initial conference to establish client goals and objectives.
2. PLANNING
A cost-effective program is designed to determine if contractual obligations are being met.
3. EXECUTION
CMS Field Professionals inspect contracted programs quickly with photo documentation.
4. REPORTING
Audit details are entered from the field and reviewed by the CMS staff.
5. DELIVERY
Reports are emailed within 24 hours, including all details, photos, and a summary.