Physical Inspections of Outdoor Advertising
Carroll Media Services has been the leader in third-party field audits and pre-rides for Out-of-Home advertisers since 1993. Our clients believe that actual OOH and DOOH proof-of-performance (POP), as well as reporting on environmental and qualitative measures, can only be truly verified (in-person) by a third party.
We are a 3rd party Field Services company specializing in OOH & DOOH Advertising Pre-Rides and Audits.
Our 70 trained Field Agents actually go out in cars, on foot, and on transit to inspect OOH. We have never understood how OOH buyers can effectively select outdoor locations and monitor real contracted performance while sitting at a computer screen (indoors).
Our clients depend on our independent evaluation of their OOH programs and say it saves them much more than our service fees. If you want your OOH/DOOH programs evaluated, or if you suspect your in-store, point-of-care, or promotion vendors may not be delivering what you paid for, let’s talk.