We Specialize in Physical Inspections of Outdoor Advertising
Carroll Media Services has been the leader in third-party field audits and pre-rides for Out-of-Home advertisers since 1993. Our clients believe that actual OOH and DOOH proof-of-performance (POP), as well as reporting on environmental and qualitative attributes, can only be truly verified (in-person) by a third party.
Our 70 trained Field Agents actually go out in cars, on foot, and on transit to inspect OOH. We have never understood how OOH buyers and planners can effectively select quality locations and determine actual POP without going to where outdoor advertising is consumed – Out-of-Home.
When our clients retain our services, they benefit from the added attention they receive from the vendors, as having a “field team” places more emphasis on delivery of the contracted performance goals of the advertiser. If you want your OOH/DOOH programs evaluated, or if you suspect your in-store media or point-of-care vendors may not be delivering what you paid for, let’s talk.