Skip to content

Point of Care Proof

Point of Care Proof

Carroll Media Services has years of experience as a trusted third-party auditor at the Point of Care, and has developed a customized mobile report to audit various marketing POC programs. Digital-Out-of-Home-Advertising (DOOH) in the waiting rooms and exam rooms are typically inspected, along with various other collateral programs that are contracted.

Point of care - Dr. Office locatioj

Why?

  • Verification in operating medical facilities per client lists
  • Verification that contracted marketing elements are in place
  • Report on DOOH screen functionality and audio, if applicable
  • Record medical staff feedback regarding active media assets
  • Medical offices and facilities are selected at random based on a client-provided list
  • An outside/entrance photo of each facility is captured as verification of the proper location
  • A letter of introduction explaining our purpose and asking permission is presented to office staff per arrival
  • Custom report forms are utilized to record all POC audit findings
  • The auditor documents SOV on DOOH screens and any other pertinent contracted terms
  • With permission from staff, each program audited is documented with photos
  • Along with individual facility findings, and overall summary is provided of the POC audit