In-Store Proof
In-Store Proof is a third-party retail auditing, compliance, and intelligence mining service available in 94 DMAs in North America. As part of Carroll Media Services, Inc., In-Store Proof offers performance affidavits and intelligence reports with photo documentation.
Why?
- ✓ Verify Contractual Compliance
- ✓ Third-Party Affidavit of Performance
- ✓ Detailed Insights by Brand
- ✓ Statistical Matrix Reporting
- ✓ Photo Documentation
In-Store Services:
In-Store Insights
For high-level insights at retail, In-Store Proof uses a custom program to audit and report details on a client’s product, competitor, or overall category. Percentage of shelf, adjacencies, unique and total SKUs are recorded and reported via In-Store Proof service. Brand Managers and Consumer Insight personnel get a clear picture by market, chain, and national summary scope.
In-Store Media
In-store media elements are audited and reported via a detailed spreadsheet summary with photographs. Proper positioning, blockage, and shortfalls are highlighted in the report. In-Store Proof audits all in-store media and promotional items, including shelf displays, shelf banners, coupon dispensers, freezer clings, digital video, floor graphics, QR codes, and beacons.
POS Executions and Product Placements
Compliance audits of vendor/broker managed POS and promotional displays. On-time POS placement, proper execution, and positioning are key elements of In-Store Proof audits, with photo documentation. Shelf positioning, competitive product information, and other custom intelligence can be secured during an In-Store Proof audit.
