Point of Care Proof
Carroll Media Services has years of experience as a trusted third-party auditor at the Point of Care, and has developed a customized mobile report to audit various marketing POC programs. Digital-Out-of-Home-Advertising (DOOH) in the waiting rooms and exam rooms are typically inspected, along with various other collateral programs that are contracted.
Why?
- Verification in operating medical facilities per client lists
- Verification that contracted marketing elements are in place
- Report on DOOH screen functionality and audio, if applicable
- Record medical staff feedback regarding active media assets
- Medical offices and facilities are selected at random based on a client-provided list
- An outside/entrance photo of each facility is captured as verification of the proper location
- A letter of introduction explaining our purpose and asking permission is presented to office staff per arrival
- Custom report forms are utilized to record all POC audit findings
- The auditor documents SOV on DOOH screens and any other pertinent contracted terms
- With permission from staff, each program audited is documented with photos
- Along with individual facility findings, and overall summary is provided of the POC audit