If you’re buying or planning OOH, read this before you trust a vendor’s proof-of-performance report. Vendor completion reports and third-party tracking software can only tell part of the story — physical field audits catch what dashboards miss: copy condition, visibility, illumination, screen issues, and whether the environment still matches the target demo.
Glenn Carroll has spent 31 years putting agents in cars, on foot, and on transit to verify what reports can’t confirm. In this piece, he makes the case that no software substitute replaces eyes on the asset — and that the best OOH buyers have always known it. Read the full article on OOH Today link below