The Common Sense of Going Out-of-Home
If you’re buying or planning OOH, read this before you trust a vendor’s proof-of-performance report. Vendor completion reports and third-party tracking software can only tell part of the story — physical field audits catch what dashboards miss: copy condition, visibility, illumination, screen issues, and whether the environment still matches the target demo.
Glenn Carroll has spent 31 years putting agents in cars, on foot, and on transit to verify what reports can’t confirm. In this piece, he makes the case … Read more